Performance Branding +

E-commerce Growth

Scaling DTC Brands With Precision and Purpose.

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Brands We've Helped Become #1

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Fractional Heads of Sales & Marketing, on your team and ready to win.

Who We Are

At Brand Castle Growth Partners, we don’t just open doors; we create pathways to retail success online, on shelf, and in customer's hearts.

This vision for a real-deal retail broker/growth consultancy is co-founded by digital marketing maestro Bryan Alston (2x Inc5000 Chief Marketing Officer, ex Magic Spoon and Our Place) and retail brokerage veteran Yemeni Mesa (former Chief Sales Officer for Quest Nutrition).

Our mission is to guide consumer brands like yours through the intricate journey of retail expansion, e-commerce integration, and making sure you actually drive velocity once you're on shelf.
Our Difference

Unlike other retail brokers with dozens of brands and outdated marketing support, we are a boutique consultancy focused on highly personalized and performance-based work with our clients.

Expect full white glove service catered to your retail growth needs, at a fraction of the cost of hiring a full time VP of Sales and/or VP of Marketing.
Partnering With Us

Our mantra, "Data. Decisions. Demand.", is not just a slogan; it's our strategic blueprint to your brand's retail and digital triumph.

Let us architect your perfect retail growth strategy and turnsuccesss be your compass in the retail landscape, navigating you towards uncharted growth and unparalleled success.

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Looking For Retail Doors? Here's The Retailers We Cover:

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Our Boutique's Services Include:

Performance Branding

Use data to develop a powerful brand identity Includes defining consumer segments, customer profiles, logo, design, packaging, POS, messaging and style guide.

Ecommerce Optimization

Boost your online sales with strategies that enhance user experience, increase conversion rates, and maximize customer lifetime value.

Digital Marketing

Includes securing optimal in-store placement, promotional strategies both online and off, building community and organic sales, and more,

Growth Strategy Assessment

A 360-degree look at your products, brand, marketing, distribution and operations to uncover levers for growth and efficiency

Retail Brokering

We craft and execute a distribution strategy that include channel and retailer prioritization, establishing broker networks & more.

Analytics & Insights

Leverage advanced analytics to continuously optimize your marketing efforts and drive sustainable growth.

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Meet Our Partners

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Yemeni Mesa

Yemeni was the former Chief Sales Officer for Quest Nutrition, scaling them from $20 million in sales to $500 million within 5 years. As one of the leading experts in the better-for-you consumer space, he's worked with companies such as Legendary Foods, Celsius energy drink, and Mosh.

He oversees the Retail Expansion and Account Management wings of Brand Castle.

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Bryan Alston

Bryan is a 2x Inc5000 CMO, most recently at Greater Than - a beverage he pivoted from a Crossfit sports drink to become the top electrolyte drink for pregnant and breastfeeding mothers. An industry-leading ecommerce expert, he led the brand launches for Magic Spoon, Our Place, Clove and dozens of other consumer brands.

He oversees the Marketing, Ecommerce and Analytics departments of Brand Castle.