Data. Doors. Demand.
We handle the entire sales process for securing distributon, in-store expansion, marketing execution, and/or online revenue growth.
All tailored to your needs.
Detailed Menu Of Services
Crafting Connection With Your Customers
Based on a competitive analysis, your product and the type of brand you aspire to have, we help develop a brand identity and aesthetic suited for a market leader.
This includes defining consumer segments, customer profiles, logo, design, packaging, POS, messaging and style guide.
Supercharge Your DTC & Amazon
We develop and execute a strategy that makes D2C the launchpad for your business and a highly profitable growth channel.
This includes driving better traffic, improving
conversion, increasing AOV, expanding LTV and more.
We develop a gameplan that allows you to thrive and growth on DTC, Amazon and other worthwhile online retailers.
Success That We Can Track
We develop a marketing plan consisting of focused
campaigns with consistent messaging and consumer targets.
Campaigns last 6-8 weeks and are deployed across
email, text, social, and influencers.
We help cultivate a community of super fans,
influencers and thought leaders all excited about your brand.
We manage all aspects of the campaign including
assets, samples, content, publishing/posting and
analytics.
Growth Strategy Unlocked
We evaluate your go to market strategy and provide recommendations to optimize growth.
The assessment includes a look at your products, brand, marketing, sales/distribution and operations.
Ensuring Your Retail Success
We develop a sales and distribution strategy that
includes channel and retailer prioritization, distributor network, pricing/margin, trade marketing, projected sales.
Includes:
- Internal strategy deck for sales teams and other support teams
- Facts-based sales deck customizable for priority retailers/distributors
- Review/reset calendar for priority retailers
Scaling Your Product
We execute the sales & distribution strategy including:
- Establishing sales teams/broker networks
- Securing account appointments and making HQ sales presentations.
- Managing accounts including assortment, promotions, merchandising, relationships.
Actively Deploying Growth Capital
Founder Friendly & Committed For The Long Haul
Marketing as a Moat
After years as a consultant and CMO, Bryan Alston has seen first hand how the traditional funding model for consumer startups has plenty of room for improvement.
Between forcing unnatural revenue growth trends, providing limited funding and collaboration for the majority of founders, and not viewing marketing as an extremely powerful asset from the onset, Brand Castle seeks to address all of these issues.
Our capital partners are completely focused on nurturing long-term, responsible growth and building a solid performance marketing/brand foundation from day 1.
Note that founders from ALL backgrounds are encouraged to apply for funding. Every application will be read and treated with attention and respect.
Scaling Brands The Right Way
Patience
"Grow at 30% each month or don't call us" is unfortunately the model most early stage brands are forced to operate under. It's a model that doesn't fit for 95% of consumer brands and founders.
We're committed a more natural and measured growth trajectory that places equal importance on topline and bottom-line revenue growth. We believe this approach is better for the brand's long term success and for the customer.
Performance
Once the check is written, we will be your hands-on partners in the business, with Bryan serving as your interim CMO until your data-driven performance marketing engine gets built. From there, he'll help you hire and train your full time marketing team.
In addition, you'll have access to a range of other services either performed in house or by our curated list of agency and contracting partners that are vetted and at the top of their field.
A strong foundation wins the race
Product
- Consumer-facing brand (ex: food, beverage, fashion, beauty, a gadget etc)
- We're fairly category agnostic but prefer companies that have potential within a niche
- Product reviews and customer feedback should be excellent
- Commitment to quality and ethics
Financial
- Pre-series A companies that have done between $100k and $5 million in revenue
- Ideally ecommerce and/or Amazon heavy businesses
- Strong bottom line profit margins
- Business should show a clear path to profitability at scale
Philosophy
- Looking to build an iconic brand that will be around for decades
- Founders that are extremely knowledgable and passionate about their product and category
- Eager for true partnership from their investors
- Openmindedness and eager to innovate
- A respect for marketing and branding as a business asset
Patience & Partnership
Who is the capital coming from?
Over the past 15 years, Bryan Alston worked with some of the most innovative brands on the market and has forged relationships with a number of like-minded, strong capital partners. All of Brand Castle's capital partners are committed to providing active financial partnership and guidance.
Is Brand Castle an investment shop or a consultancy?
We are an operator-led hybrid model where we both work with brands in a consultancy capacity as well as hands-on partners for companies that we facilitate investment for. Companies are welcome to apply for either bucket.
Am I guaranteed to receive capital?
No. All brands are welcome to apply for capital and submit a pitch deck, but there is no commitment to receiving capital. If applicable, there will be an extensive due diligence process.
Alata
Alice
Open Sans
Noto Sans
Bebas Neue
Great Vibes
Rock Salt
Exo
Belgrano
Overlock
Cinzel
Indie Flower
Staatliches
Roboto Slab
Lato
Noto Serif
Open Sans
Montserrat
Ubuntu
Rubik
Delius
Amiri
Montserrat
Why Work With Brand Castle?
Let us architect your retail success.
Growth Marketing & Branding
A full stack CMO-as-a-service ready to roll up our sleeves and deliver both innovation and results. Whether it's lowering your CAC, finding product-category fit, increasing retention or building an analytics stack, your revenue growth will be in experienced hands.
Brick and Mortar Expansion
With the former Chief Sales Officer of a billion dollar CPG company at the helm, we can deliver a complete retail rollout plan, broker the deals to get you on shelf in the right places, and lead the post-launch work required for you to win in stores.
Product Development
Our extensive rolodex of vetted partners includes top industry experts in inventory planning, supply chain, product development, finance, investor preparedness and much more. Additional details coming soon.
Consultancy & Advisory Pricing
We provide a range of growth services completely tailored to your growth needs and desires.
Get decades of retail expertise guiding you on your quest to become #1 in your category.
Business Assessment & Strategy
Let us review your business fundamentals from top to bottom, uncover opportunities, leverage strengths, and develop a full strategy to grow your total company revenues, profits and all other metrics that drive brand valuation.
Growth Consulting & Execution
Speak directly with Bryan and Yemeni about anything related to growing your business. Let us come prepared with tangible and measurable insights and strategies for you.
Retail Brokerage
Your full service sales team. We open doors, secure distribution, manage headquarter calls, and ensure shelf performance in order to achieve category dominance.
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